In the recent past, there have been some chatter in blogs and other posts regarding best practices on email. Basically there are two feelings on this, that it works, or that it is a waste of time. Basically we all have experience with email marketing. Now it is a ubiquitous part of our email experience. Many of us appreciate an email now and then from groups we wish to support. But there comes times in everyone's life where we would sooner stop deleting these messages and stop getting them from certain businesses. In some cases, frustration with receiving emails after unsubscribing can even create resentment towards a business. To address the email issue the business owner should take a few things into consideration.
1. Email for ads should be professional in style and offerings.
2. Give an unsubscribe link that is easy to use.
3. Provide more than just an ad, provide info, photos, events, news, new in the shop, and specials.
4. Don't send these too often.
5. Send on a regular schedule. (Some say Tuesdays are the time when we are the most receptive)
In today's internet savvy market, a good email news/marketing email is needed for the park owner. We all know that staying in touch with our members and our patrons is important, and email is a very useful way for us to reach them. However, we often have only the parent's email for our many younger skaters, so be aware of this when creating emails, and make sure your mail is appropriate.
In the end, getting the word out will take some time and effort. If you can produce an excellent and informative email newsletter, coupled with sales and the like, you will probably get the best response from your market. You can also work with your suppliers to create a campaign with them and they can help with the costs of the marketing.
