Friday, October 17, 2014

The Key Activities of Skatepark Owners

Owning a skatepark can be as complicated as you make it.  I've seen some barn based parks that simply float a key system around for friends and the like.  Making a living owning and operating a skatepark however requires a lot of work to get paying customers in the door.  The complexity of a skatepark then makes for a lot of activities for the owner and managers.  Here are a list of some of the main activities a skatepark owner should be completing on a monthly basis.

Promotions
schedules - park and staff - calendar year tweaks and plans
advertisements - monthly and target market specific
Events planning-
stocking, buying goods
inspecting ramps
manning the desk
talking with suppliers and key partners
meeting with finance people both investors and accountant
inventory
financial review (reconciling the cash register, imputing into quickbooks, reviewing costs -v- income
cleaning
replacing broken supplies, fixing, painting, refining
Community outreach, public relations
Outreach to area organizations for cross promotion and group visits
Managing skate team
upgrading systems and controls.
meeting with staff, training staff
calling and corresponding when appropriate
Updating web, social media, other media
Skating a little too!

Lots to do every month undoubtedly.  Try to get some of these things handled by delegating.  Paying for services is a good way to increase staff's feeling of importance as well so maybe promotions, or staffing, or updates can be handled by savvy hourly staff or salaried managers.  Taking the time to be the leader of the business is necessary so don't just man the front desk but also don't be totally absent from the front desk either.  Good luck!

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