Ideas on the workings of skateparks, business practices, and generating hype.
Wednesday, August 28, 2013
September slowdowns?
Sometimes in September it is harder to get the steady flow of customers through the door. With a new school season starting up and all the things that are still ongoing from the summer, September can be a slower month for indoor parks. Heck, the weather may be a little less hot, it still stays light late, and this keeps the kids outside and away. So planning events for September or running a sale on park rentals could be a good way to get crowds into your park. Other cool events could be a contest, a concert, a dj night, a sleep-over, or a demo. These are very traditional events that you can tweek for your crowd. How about a best of shop contest with all shop sponsored skaters? Combine this with a DJ after-party and you could very well have a highly productive weekend. September could be a good time to have some time off too. There is nothing that says you have to stay open every day. Closing for a week isn't out of the question if you can still pay the bills when you reopen. Closing during the slow time is a great way to redo the park too. Spending a little time and money when you are slow is a great way to get a rush of new business. Add it all up and an event to christen the park could be a double whammy. BTW Do we still say "whammy" or is that too 1990's? September is a good time to look at your calendar too and plan for the school closures, contests, and break camps coming up in the next few months. Good luck!
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