Are you fully retailed?

Have you ever asked yourself why the soda is at the back of the store when most people just want a soda to go? The same reason your skating area should be at the back of your building, or rather everything that you have to sell before the skating area. The general idea is that a store wants the customers who are there to see the products that the business has for sale. So if the common items that people go to a convenience store to buy are also next to things that they might buy if in front of them, the store tends to make a higher sale. Put the donuts near the coffee.

In the skate park world you have a place that the skaters want to skate just like in the supermarket world with people who want milk. Buy making them pass your concession stand on the way in and out you tend to make additional sales. Moms and dads dropping their kids off might also buy something for them to drink, eat, or wear. If you have your merchandise near where they enter and exit you are getting it in front of them and enabling them not only to remember you have stuff for sale, but entice them with what you have. If you put on sale merchandise out front too, you can move this stuff faster.

There are a few things to consider in terms of layout that need thought. Controlling flow and overflow is always an issue in skateparks, and cluttering this space with merchandise invites trouble and hassle. Controlling theft is another issue that needs to be dealt with in a manner that is cost effective. To balance these, you need to make sure that you have created a good pattern for foot traffic that allows for monitoring of inventory and promotion of experience of the visit. At the same time you want to make visible the stuff you sell. Work with your arrangements to create enough space for both the has security and attractiveness.