Diversify your offerings

Beyond simply adding sessions or events to your day you can diversify your offerings in your space to help your business grow.  Who hasn't seen McDonald's playgrounds, or gone to an indoor soccer building with some climbing wall operation off in a corner?  These two ideas can be a way that your site could use some of it's space to help get people through the door.  Programming of events and services is always important, but having a large source of revenue is equally important.  Right now you might have your entrances, events, lessons, food, and as my last post pointed out - a party room, so where do you go from there?  I was reading an interesting article recently from wired.com about the Lumberyard indoor mountainbike park and thought that here was another offering that used many of the building and management skills you probably already have.  Take a look here: http://www.wired.com/design/2013/04/lumberyard-mountain-bike-course/  Finding revenue sources that fit with your space and your clientele is a double win.  Being able to attract people from a larger part of your area can help you make a strong and viable business.  While your heart may be in one aspect of the business like skateboarding or BMX biking, there are good reasons to consider offering more aspects of your business that are complimentary.  So say you have a really good indoor park with an outside area, perfect for a BMX racing course.  Or what about the massive ceiling hight you could put in a high ropes course over the track or a climbing wall.  Like I had said on my last post, an empty room is an opportunity, and an empty section of your park is also one.  What you will be doing is expanding your resources, taking advantage of your current systems and making the most of your existing skill sets.